When it comes to affiliate marketing, people often wonder whether they should use a squeeze page.
Of all the affiliate marketing questions I receive, this one is very near the top.
People ask me all the time whether they should send traffic to a list-building squeeze page, or directly to the product sales page for a quicker purchase.
It’s a great question and important to think about.
I’ve been doing this for a long time and I’ve driven millions of clicks to various websites. I will tell you that I absolutely believe as an affiliate marketer, you should always drive traffic only to your own squeeze page.
Let me tell you why I believe that.
Below are three reasons I believe that you should use a squeeze page when you do affiliate marketing.
1. The list is the key.
The key to what, you ask? Well, one could say it’s the key to everything.
Without a doubt, if you took everything away from me, all my employees, my computers, my office, everything, and you left me with my mailing list, I could rebuild my business almost overnight.
The size, the relationship and the quality of the mailing list that I have is by far my number one business asset.
I’ve worked very hard over the years to build it. I protect it, I work hard to keep building it and it is the thing that I couldn’t do business without.
So the list really is the key.
I know that everyone is tired of hearing that “the money is in the list.” But the truth is, the money is in the list.
So you’ve got to have one. If you don’t, you are at the mercy of those who do have a list. You must rely on them to get the word out for you.
The only way to build a list is to put up a lead capture page, also called a squeeze page, and to drive your traffic there.
2. Email marketing is THE most powerful form of marketing on the planet.
I know that might sound controversial to you, but let me tell you what my reasoning is.
But the most powerful use of them is to do what?
It’s to build an audience of people who get to know you, who get to like you, who get to trust you and will therefore buy from you.
The easiest way to do that is to send email marketing messages.
Very few people will choose to visit your Facebook page (or your Google+ page) every single day.
You can’t get them to do that no matter what you do, but you can email them every day if you want to.
Or every other day or every week, whatever schedule you want, once they’ve chosen to give you their name and email address.
Please understand that I am talking about 100% ethical opt-in email marketing. It’s the only way to go and it’s the most powerful form of marketing on the planet.
Most of the things that you’ve bought online probably came from an email offer and most of the things that you sell online will probably be best promoted by using email.
Email is number one. By all means, use it. It’s very easy to do, and we’ll discuss that in more detail in another article.
3. A squeeze page creates the lowest possible barrier to entry.
Let me explain what I mean by that.
Think about your visitor’s experience for a moment, in the context of what they are being asked to do.
Let’s assume for the sake of discussion that you get 100 people who click your link.
And let’s pretend 50 of those people go to a website that is trying to sell something, which means asking them to give you their money. You know, the good old video and “add to cart” button routine. Or a long form sales letter.
Now let’s pretend the other 50 go to a website where something of value is being given away for free and all they have to do is enter their email address to get the thing of value.
Which of those two groups do you think you’ll have the best success with?
I believe it’s the second one.
A person will find it much easier to give you their email address than to give you their cash.
That’s what “lower barrier to entry” means.
I believe that giving away something of value for free in order to get a person to join your mailing list is absolutely the easiest thing to do. It’s the lowest barrier to entry.
Because it’s so easy, it’s a thing that people will do over and over and over again. We see squeeze pages that convert at 10% for sure, but we also see lots of squeeze pages that convert at 30, 40, and even 60 or 70% when the value of what is being given away on that squeeze page is high.
And after you are past that initial barrier to entry, it’s like you’ve “broken the ice” with them and they feel more comfortable doing business with you.
So once they’ve given you their email address and received something of value from you for free (which was really easy and comfortable for them), they’ll only be that much more likely to buy the product you’re promoting anyway.
You can still send them to the product sales page so that you can make those sales. But after they opt in. Or by using an exit pop up in case they don’t opt in.
But when they do opt in, and they will, you have immediately established a small relationship with that person, they’ll be excited about the free thing they got on the squeeze page, and they’ll want to buy from you that much more.
It’s super easy to create something of value to give away on a squeeze page. I’ll cover how to do that in another article.
For now, let me recap.
- The list is the key. It absolutely is the key to your long term success. When you’ve got a list of your own, you’ll never have to pay for advertising again.
- Email marketing is the most powerful form of marketing and the most automated form of marketing. It can set you free.
- Sending a prospect to a squeeze page where they get a free gift just for putting in their email address is easier than sending them to a sales page where they have to immediately spend money.
It’s super easy to get people to go to a squeeze page and opt in. And that is exactly what I recommend you do when promoting any product, be that your own product or when you are doing affiliate marketing.
Once they opt in you can begin to communicate with them, they can get to know you, they can get to like you, they can get to trust you.
When those three things happen, they’ll buy from you not just once, but over and over again.
By all means, please do use a squeeze page.
All right, I hope this helps you in your affiliate marketing.
Check out the other posts on this blog for more about affiliate marketing, and stay tuned for more articles coming soon.