Right at this very moment, there is someone visiting your website.
But they’re not just any visitor. This is a targeted visitor, someone who is very much interested in what you’re selling.
- They’re looking at your offers.
- They’re reading your blog.
- They’re clicking on your links.
They click off your page.
They may have the best intention of the world of coming back – maybe they even bookmarked your site – but once they leave your site, their enthusiasm is going to fade as fast as fireworks in a thunderstorm.
You’re going to lose a good prospect forever.
Now most marketers know that they should try to capture their visitors onto a mailing list, which is why they have opt-in forms all over the website. That’s a good thing.
But many of these same marketers just let visitors slip away once they click the “back” button or otherwise try to leave the site. And that’s a mistake.
You see, just because someone didn’t buy something, or even join your list when they first arrived on your site doesn’t mean “no” forever. That’s why you need to give them a last-chance opportunity to say “yes” to an offer, such as a free lead magnet product.
Think about it…
When the visitor first arrived on your site, they didn’t join your list because you hadn’t yet built value and showed them you’re worth listening to.
So just because you offered something before and they didn’t take it doesn’t mean you shouldn’t offer it to them again as they’re leaving. I mean, how many times in the real world do you get a “yes” on the very first try?
In sales, we learn early on, by experience or working with a good mentor, that the sale actually begins once the prospect says “no”. Online selling is a little different, but not totally different.
Asking for the order (or action) multiple times pays off.
If you put the right offer in front of your exit traffic, you might just end up with an eye-popping conversion rate.
So that leads to this first question…
What is the right offer?
Most marketers put the same lead magnet in front of all their visitors. Sure, that will pull in a few subscribers. And it is an understandable thing to do if you have only one lead magnet right now. Better that than no lead magnet offers.
But if you really want a conversion rate that’s off the charts, then you need to give your exiting visitors an offer that’s directly related to whatever it is they were just viewing.
- For example, if your visitor was just looking at your sales page for dog training videos, then you can offer them one video for free if they join your list.
- If they were looking at a dog training book then a free chapter would make more sense.
- Or if your visitor was reading a blog post about kettlebell training, then offer them a free report on the same topic.
The point is, the more targeted your offer is, the better your conversion rate.
Now the next question…
How do you “capture” exit traffic?
Redirecting exiting traffic to a special offer sounds a bit technical, right? The good news is that it’s a lot easier than you think, especially if you follow these three steps…
Step 1: Set up a professional lead page.
For this step, you need an autoresponder (any reputable email service provider will do) and a web page to showcase your offer and opt-in form.
If you’re not exactly a word class web designer, no worries – you can still set up a great-looking lead page with just a couple clicks of your mouse. Tools like LeadPages or Thrive Content Builder make this easy.
Another super-popular tool is Landing Page Monkey. Funny name, but this product is packed with power, including tons of templates and built-in split testing.
Step 2: Choose a targeted offer.
As mentioned above, you’ll get a much higher conversion rate if you create multiple offers and then send your traffic to the offers most related to what they were just viewing.
Just be sure your lead magnet product is valuable, it’s something your visitors really want, and it’s something that will lead to a paid product purchase.
Step 3: Redirect visitors.
Now here’s what most people think is the tricky part – how do you redirect exiting visitors to your lead page?
There are several good options for doing this.
- LeadPages offers a plugin that will do this with one click. You create this in LeadPages and then pop it into your site using their plugin.
- Thrive Content Builder also offers a plugin option for doing this. Very easy to use on your own blog.
- Another Monkey product, this one called “Catcha Monkey” is a software as a service (SAAS) that lets you create popups on ANY site, even if they are not your own.
And now the final question…
Where do you get all this traffic?
Naturally, your exit traffic needs to come from somewhere. And if your traffic logs aren’t already flush with visitors, then you need to start generating a lot more targeted traffic.
I can help with that! Click here to learn more now.
No matter how you go about getting traffic, making the most of what you do get matters a great deal. Happily, it does not take huge flows of traffic to be very successful online.
Driving traffic is not a mystery, it’s a process. If you need help, click here and I will help. If you have traffic now, make sure to maximize that traffic with the strategies we discussed today.
Because MAXIMIZING your traffic is a beautiful thing indeed!