David Ogilvy was the greatest advertising man to ever live. He started his work life as a chef. Afterwards, he sold stoves door to door. Then he moved to New York, at age 38, and founded what would become one of the world’s largest advertising agencies, Ogilvy & Mather.
The more we learn those lessons, and apply them, the better we do. Even in our “always on” 21st century lives.
Here then are a few articles I have selected for you to enjoy. I hope you enjoy them as much as I did.
Ten Tips on Writing
This article lays out David Ogilvy’s ten writing tips. He often said he was not a “good” writer, yet he created the ad that says that Dove is “1/4 cleansing cream” and other classics.
Take a look here at his 10 tips …
David Ogilvy Quotes
Adding quotes to your blog will help readers enjoy your blog more and cause them to stay longer. Both good things. I refer to Brainy Quotes often, and found these quotes by Ogilvy you might enjoy.
Ogilvy’s Renegade Management Style
Ogilvy was more than just a great ad writer or “creative” (a term he hated). He was a great manager too, taking Ogilvy & Mather from a start up to one of the largest ad agencies in the world, with over 90 offices worldwide.
Here are some of his “contrarian” management ideas.
From an investor’s point of view …
Are you an investor? Here is an interesting article about Ogilvy from the investor’s point of view.
Finally, a short video …
And finally, here is a short video featuring David Ogilvy in case you want to know more.
I hope you enjoy these resources. I’m re-reading Ogilvy on Advertising right now.
Ever read it?
By the way …
This is a curated article. I’ve had lots of questions about curation so want to ask you the following. Please give me your one click answer.